Philosophy of the Coffee Coaching Club

How Coincidence Became Passion – and Passion Became Community

The Coffee Coaching Club was never planned as a business. Truly not.

In the beginning, there was no business plan, no growth strategy, and certainly no idea of getting rich. In the beginning, there was a house. A house we wanted to live in – and which included a commercial space. A commercial space we couldn't simply rent out. So we asked ourselves: What suits us? What feels right?

The answer came quietly. And it smelled of coffee.

What followed was not one big step, but many small ones. One of them was a tamper. Not just any tamper, but the Normcore Tamper. A damn good tool – which simply wasn't available in Switzerland. The manufacturer himself eventually said: "Why don't you just import it yourselves?"

And that's exactly how it started.

Not out of calculation, but out of necessity. Not because we saw a market, but because we wanted something that wasn't available here. So we started offering coffee items that couldn't otherwise be found in Switzerland. And that's exactly what we continue to do today. Always with the same goal: to offer you as much choice as possible – no more, no less.

We won't get rich from it. But rich in encounters, conversations, shared learning moments – most certainly.

Our Values in Everyday Life

Our philosophy also shows itself where it may not always be convenient. We repair instead of throwing away. We test devices before selling them. We help you with correct operation because we know that technology is only fun when you understand it. And yes: Return shipping to us is covered by you. Not because we want to shirk responsibility – but because we firmly believe that we are all in the same boat. Sharing responsibility is just as important to us as good coffee.

Social Commitment: Our Partnership with the Enzian Foundation

For us, responsibility goes beyond the cup. In cooperation with the Enzian Foundation – a Zurich institution for professional integration – we create real prospects for people with health impairments. What this means in concrete terms:

• Practical placements in the company: Employees of the Enzian Foundation work directly with us – in the warehouse, in shipping, and in the roastery. Not an alibi project, but lived everyday life.
• Active reintegration: We accompany the transition back into the primary labor market: with structured coaching, real tasks, and individual support throughout the entire process.
• Acquisition as a goal: A trial work period is not an endpoint for us. We always try to create a permanent position at the Coffee Coaching Club afterward – with fair wages and real prospects.
• Local value creation: As a Swiss specialist retailer with locations in Bern and Zurich, we strengthen the regional economy and social inclusion directly on site.

You can find out more about our social commitment here.

More Than an Online Shop

The Coffee Coaching Club is not an anonymous online shop. It consists of showrooms full of devices and tools. Of coffee shops, warehouses, team members. Of time. Time we take for you. All in Switzerland. With you. For you.

Our prices are designed to cover our costs here. Fair margins, so we can stay. So we can repair, advise, test, and accompany. So we can offer you not just products, but experiences.

Our Greatest Wish

To conquer the coffee world together with you. To build a community that helps, motivates, and inspires each other. People who are allowed to ask questions. Who want to learn. Who share. Who grow – together.

From the bottom of our hearts: Thank you for allowing us to be a part of your coffee experience. Thank you for helping us offer more than just products. Thank you for walking this path with us.

Showrooms, Cafés & Click and Collect
Bern: Gerberngasse 44, 3011 Bern
Zurich: Hagenholzstrasse 50b, 8050 Zürich
Local pickup available