Philosophy of the Coffee Coaching Club

How chance turned into passion – and passion into community

The Coffee Coaching Club was never intended to be a business. Really, it wasn't.

In the beginning, there was no business plan, no growth strategy, and certainly not the idea of getting rich. In the beginning, there was a house. A house we wanted to live in – and which contained a business. A business we couldn't simply rent out. So we asked ourselves: What suits us? What feels right?

The answer came very quietly. And it smelled of coffee.

What followed wasn't one big step, but many small ones. One of them was a tamper. A damn good tamper – which simply wasn't available in Switzerland. The manufacturer himself eventually said: "Why don't you just import it yourselves?"

And that's exactly how it started.

Not out of calculation, but out of need. Not because we saw a market, but because we wanted something that wasn't available here. So we started offering coffee products that weren't otherwise available in Switzerland. And that's exactly what we've been doing ever since. Always with the same goal: to offer you as much choice as possible – nothing more, nothing less.

We won't get rich from it.
But rich in encounters, conversations, and shared learning moments – most certainly.

Our values in everyday life

Our philosophy is evident even where things might not always be convenient. We repair instead of throwing away. We test devices before selling them. We help you use them correctly because we know that technology is only enjoyable when you understand it. And yes: you pay for return shipping. Not because we're trying to shirk our responsibility – but because we firmly believe we're all in this together . Sharing responsibility is just as important to us as good coffee.

More than an online shop

The Coffee Coaching Club is not an anonymous online shop.
It consists of showrooms full of equipment and tools. Of coffee shops, warehouses, team members. Of time. Time we take for you. All in Switzerland. With you. For you.

Our prices are set so that we can cover our costs here. Fair margins, so we can stay. So that we can repair, advise, test, and support you. So that we can offer you not just products, but experiences.

Our greatest wish

To conquer the world of coffee together with you. To build a community that helps, motivates, and inspires each other. People who are allowed to ask questions. Who want to learn. Who share. Who grow – together.

From the bottom of our hearts: Thank you for allowing us to be part of your coffee experience.
Thank you for helping us offer more than just products.
Thank you for joining us on this journey.

UNITED BY COFFEE Since 2021